Many online running coaches are hesitant to take their business online. One reason is that it seems complicated—they may lack the knowledge about creating webpages and advertising, and they want to spend time helping clients reach their goals instead. At the same time, many struggle to attract new clients in today's noisy advertising environment, and there is concern about making enough money to support their livelihood. The good news is that solutions are available for everyday people to learn how to set up a business online. These solutions provide all the necessary tools and mentorship to make it happen.

So, why should you put in the effort? Here are some solid reasons for an online running coach to take their business online:

1. Online visibility

If you’re not online, you don’t exist. Think about it: what’s the first thing you do when looking for a service or product? You Google it. Your potential clients do the same, and being online ensures you can be found.

2. Online running coach tools

The online coaching tools will elevate your business! Imagine signing up with a coach who offers an app where you can access personal training programs, schedule sessions, and get feedback through videos. This level of professionalism is highly appealing. One popular training software is EverFit.

3. Generate passive income

Q1: Have you ever had to cancel coaching sessions due to injury or illness? If not, congratulations! But chances are, it will happen at some point, or other unforeseen circumstances might arise (hello, COVID-19!). No clients means no income, right? Q2: Have your clients ever sought advice on what products to buy or other services?

As a coach, you are a role model, and your words carry weight. With your online business running, you can direct your clients to your webpage, where you can provide tips and advice on products you endorse. When clients click through the links you provide, you receive a commission (at no extra cost to your client - and often, they receive a discount). Your clients are happy, and you have an additional income stream, which is crucial for financial security during tough times.

4. Attract more clients to your business online

Taking your business online significantly increases the likelihood of attracting new clients. By understanding how to advertise on various social platforms, you can effectively target specific client groups and enhance your online visibility. This, in turn, will boost your chances of gaining new clients. If you are unable or prefer not to offer more one-on-one coaching sessions in person, consider providing online coaching sessions instead. This approach expands your reach, allowing you to break free from the limitations of your local area.

5. Create your own products

This is easier than it may seem. Have you ever created coaching programs for your clients? If so, you can also create digital products (such as PDF documents) to market and sell on your website. This allows you to sell your expertise and generate passive income, which we've already discussed as being important!

6. Work from anywhere with your online running coach business

One of the most significant benefits of an online business is the ability to work from anywhere. Once you have established a consistent income from the digital assets you create, you have the freedom to choose where to operate your business. This freedom is truly invaluable!

That said, launching your business online requires effort, determination, and expertise. You must bring the effort and willingness to the table yourself and acquire the skills necessary for an online business.

Even without prior digital skills, you can confidently master setting up your business online from scratch, and with clear, step-by-step guidance, you will acquire the skills necessary for branding, marketing, and business growth!